Rahmatika Febrianti and Yani Parasti Siregar (The Jakarta Post)


Jakarta   ●   Tue, May 24, 2022

Indonesia is on the path to establishing itself as a world leader in e-commerce. As the COVID-19 pandemic rages on, the country’s e-commerce market continues to boom as customers’ buying behaviors change and accelerate the shift to digital channels.

A survey done by DBS bank highlights that the number of e-commerce customers in Indonesia increased to 66 percent after the COVID-19 pandemic hit the country as a direct impact of the Large-scale Social Restrictions (PSBB).

Despite such high demand, for many micro and small businesses, particularly in rural areas and peri-urban areas, going digital has been a daunting task. For most micro and small businesses, going digital is not a choice but an imperative to sustain business in the post-COVID-19 world, more so for rural enterprises that may not have direct access to markets.

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